{"id":231,"date":"2022-01-10T22:02:21","date_gmt":"2022-01-10T22:02:21","guid":{"rendered":"https:\/\/wp.techrity.org\/WordPress\/?p=231"},"modified":"2022-04-06T16:03:33","modified_gmt":"2022-04-06T16:03:33","slug":"how-to-conduct-user-research-as-a-newbie-designer","status":"publish","type":"post","link":"https:\/\/wp.techrity.org\/WordPress\/2022\/01\/10\/how-to-conduct-user-research-as-a-newbie-designer\/","title":{"rendered":"How to Conduct User Research as a Newbie Designer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"blob:https:\/\/wp.techrity.org\/7def4973-ea81-486e-9896-cf57d8ce95f5\" alt=\"\"\/><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@jasongoodman_youxventures?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Jason Goodman<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>As a new designer in the design field, it can be quite a daunting task when you want to conduct user research, be it for a personal project or a client&#8217;s work.&nbsp;<\/p>\n\n\n\n<p>User Research is a broad topic, which cannot be covered in one article.&nbsp;In this article, I will walk you through what user research is, the purpose of user research, the processes to be followed when carrying out user research, and also the importance of user research.<\/p>\n\n\n\n<p><strong>What is User Research?<\/strong><\/p>\n\n\n\n<p>User Research can be plainly said to be trying to understand how a user would feel and what they might go through when using a product or service. This answers so many questions such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What will be the first thing that comes to the user&#8217;s mind?<\/li><li>What will be the next step a user will take?<\/li><li>Will the user have trouble navigating the product?<\/li><li>Will the user be willing to pay for the service?&nbsp;<\/li><li>What will make the user satisfied and not complain, or at least, have the barest complaints?<\/li><\/ul>\n\n\n\n<p>These and many more questions, depending on the type of product or service, are answered when carrying out user research.<\/p>\n\n\n\n<p><strong>What is the Purpose of Conducting User Research?<\/strong><\/p>\n\n\n\n<p>Simply put, the purpose of conducting user research is to help you understand the problem you&#8217;re trying to solve; telling you who your users are, how they will use your product or service, and most importantly, what they need from you. You are offering them a service so it is only wise you know what they want and how they want it or expect it to be.<\/p>\n\n\n\n<p><strong>What Processes Should be Followed?<\/strong><\/p>\n\n\n\n<p>When Conducting user research, a conventional process is followed. Although, most people would want to go the extra mile. Here are five (5) processes I follow:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identify the problem&nbsp;<\/li><li>Create solutions<\/li><li>Carry out feedback and surveys<\/li><li>Evaluate the feedback and surveys<\/li><li>Recreate<\/li><\/ol>\n\n\n\n<p>When you are carrying out user research, the processes above are meant to be followed. As a good user researcher, the identification of the problem you intend to solve should be the first thing. If you can&#8217;t identify any problem(s), then you can not proffer any solution. When you identify the problem(s), you create solutions. It could be a product you want to build, or a service to render or anything.&nbsp;Carrying surveys and getting feedback from people (users) about the solution you created is vital. Without people using your product or service, you wouldn&#8217;t know if you created a solution. Working on the feedback gotten is also very important because you don&#8217;t know the minds of everyone and you have to provide what they (users) are okay with.&nbsp;This is a repeated process, hence the need to always check the service you are offering or listen to the users using that service.<\/p>\n\n\n\n<p><strong>Importance of User Research<\/strong><\/p>\n\n\n\n<p>Many benefits come with conducting proper user research.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customers Satisfaction: <\/strong>When you conduct proper user research for a product or service and build it according to the research findings, based on what the users want, you satisfy them in ways that you can&#8217;t fathom. You will gain their trust because the product\/service is tailored to their needs.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Product\/Service Usage: <\/strong>If a customer or user is satisfied with a service that you provided them, they are more likely to make more use of it. Hence, the product\/service will not just be dormant but will be used for what it is created for.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Revenue Generation: <\/strong>When there is continuous use of your product, you get more profit, if it&#8217;s a paid service. The more people use it, the more money you generate.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Awareness: <\/strong>When a user makes use of your product\/service and is satisfied with it, they go on to tell the next person. There&#8217;s this feeling of having tasted something good, you can&#8217;t keep it to yourself.<\/li><\/ul>\n\n\n\n<p>Conclusively, user research is just a way of knowing and understanding what your target users need to know the best possible way to create the best products with a great user experience and they are carried out using various methods.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><br>Carrying out research makes you better!<br><\/p><\/blockquote><\/figure>\n\n\n\n<p>As a User Researcher, you feel I have not covered the processes involved, please, do well to leave a comment. I appreciate your feedback and suggestions.<\/p>\n\n\n\n<p><br>Visit: <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/techrity.org\">https:\/\/techrity.org<\/a> and join the community to join other user researchers and designers.<\/p>\n\n\n\n<p>Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a new designer in the design field, it can be quite a daunting task when you want to conduct user research, be it for a personal project or a client&#8217;s work.&nbsp; User Research is a broad topic, which cannot be covered in one article.&nbsp;In this article, I will walk you through what user research [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,18,78,19],"tags":[115,116,114,71,50,9,113],"ppma_author":[126],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-general","category-how-tos","category-tech","tag-article","tag-design","tag-designer","tag-how-to","tag-tech","tag-techrity","tag-user-research"],"authors":[{"term_id":126,"user_id":5,"is_guest":0,"slug":"jennifer","display_name":"Jennifer Oro-Oghene Etegbeke","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/9e72eb0ebfb91000966e930229cdfbe08425ff58c2e1950fc5f0cfc209fbd538?s=96&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":2,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/posts\/231\/revisions\/258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/tags?post=231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wp.techrity.org\/WordPress\/wp-json\/wp\/v2\/ppma_author?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}